Rum Compass - Rum Trends Dashboard

Rum Compass is a trend analysis dashboard that helps your business transform local search data into globally relevant insights. We handle all the technical complexity, so you can focus on making the decisions that provide your business with growth.

Some of the key features of Rum Compass include creating a custom trend classification, which enables your business to monitor keywords all around the world and get insights into what trends are taking off, allowing you to get an advantage over your competitors.

Second, the classification is backed up with localised translations and monthly search volume, so you can prioritise opportunities with confidence. Finally, we collate the insights into a streamlined, cohesive dashboard where you can digest vast amounts of data into concise and targeted insights for your business.

No, you do not need to be technically savvy to be able to use Rum Compass. In fact, all that is required from your business is to provide a list of keywords you want us to focus on. You can also provide some information about which countries you currently operate in (and would like to operate in the future) and we will handle the rest.

We analyse the trend data, create a classification, collect search volume data and then create a dashboard for you. Then, we provide onboarding so you can use the dashboard to get the insights you need for your business.

No, Rum Compass does not charge customers per user, so you can give as many people access to the dashboard as required. This way, businesses with employees from different departments and disciplines can work towards a common goal without being concerned about costing the business a lot of money per person.

The price your business pays every month is calculated by how many keyword-market combinations are required and the suitable package you selected. This way, the price paid is more predictable each month and the focus can be on getting consumer insights for your business.

The number of keywords and markets available with Rum Compass depends on the package that you have selected. The combinations are calculated by multiplying the number of keywords by the number of markets. For example, 200 keywords and 15 markets equal 3,000 different combinations.

Rum Compass has three packages and the keywords and markets for each are as follows:

• Standard – up to 100 keywords and up to 3 markets (up to 300 combinations).
• Intermediate – 100-200 keywords and 3-15 markets (300-3,000 combinations).
• Advanced – 200+ keywords and 15+ markets (3,000+ combinations).

The number of years of trend data and search volume data available in Rum Compass depends on the package selected. The longer the timeline of historical data, the more relevant the comparison will be and the insights will encompass more context.  The data allowance for each package is as follows:

• Standard – 1 year of historical data.
• Intermediate – 2 years of historical data.
• Advanced – 6 years of historical data.

The Rum Compass trend classification is created when we analyse the trend data during the available timeline. We make a classification for each keyword / market combination by comparing the score of the current month against several different previous months in the timeline.

One of the comparisons we make is the current month vs the average of the overall timeline. The longer the timeline, the more relevant the comparison will be and the insights will encompass more context. The trend timeline can either be 1 year, 2 years or 6 years depending, on the package selected.

Your personal Rum Compass dashboard is created using Google Data Studio, as it is a fantastic app that allows vast amounts of data to be distilled and organised into a single app.

The dashboard makes use of common static and interactive elements such as graphs, charts, scorecards and data tables to make it as simple as possible to provide you with clear insights for your business.

Filters can be used on various screens, such as showing a breakdown of specific keywords or markets. This way, we can distil large amounts of data and you can easily get cutting-edge insights to make better-informed business decisions.

Should you decide to export your data for integration with your existing documentation, this can be done by exporting information from a data table into CSV format.

The data in your Rum Compass dashboard will update periodically and the rate of refresh depends on the package selected.

The refresh of data each month will update automatically and enable you to build on your insights month on month. The trend classification will provide you with an understanding of when a specific keyword-market combination is about to trend. Should the trend then take off the following month, you will have advanced notice and will get an advantage over your competitors.

The rates of refresh for each package of Rum Compass are:

• Standard – data refreshes on a quarterly basis.
• Intermediate & Advanced – data refreshes on a monthly basis.

No, you do not need to provide all the translations for your keywords, as Rum Compass will take your list of keywords in English and translate them for each market you want to operate in. By beginning with local translations in this way, we are able to turn local search intent into globally relevant insights.

That said, if you have a list of translations already that have already been produced before you started working with us, we are happy to use those keywords as well.

Rum Compass offers extensive coverage worldwide with trend and search data from over 100 countries. This is offered as part of the Standard and Intermediate packages. For most clients, this is fine because it allows a deep dive into global markets and enables you to obtain an understanding of the consumer habits behind the searches and get an edge over your competition.

To take things to the next level, our Advanced package enables regional-level insights within selected markets. This includes areas such as U.S. states, regions within countries like Germany and constituent countries such as England and Scotland within the UK. This more granular approach helps you identify more localised demand and market opportunities.

The initial set-up of your Rum Compass dashboard is where the most work is required. It is when we discuss your keywords and market requirements. It is also when we set up the technical parts of your project, such as getting the trend and search volume data for the first time. The final part of the setup is to create your dashboard and complete your onboarding.

With this in mind, we charge a fee to complete this initial body of work and the fee charged depends on the package selected. The Standard package charge one months’ fee and the Intermediate and Advanced packages charges two month’s fee. This is in addition to the rolling monthly fee, so a Standard package would charge:

• First Month – £200 (£100 for the set sail fee and £100 for the monthly fee).
• Subsequent Months – £100 (£100 for the monthly fee).

At Rum Compass, our Standard support aims to respond to enquiries within 3 to 4 working days, while Priority support aims to respond on the same day or the next working day. Priority support also includes video calls for more detailed requests or dataset discussions.

Regardless of the package you select, you will have at least two blocks of meetings. The first is an onboarding meeting to discuss your requirements and the scope of support required from Rum Compass. Second, we then have a follow-up meeting to provide support to allow you to get the most out of your dashboard by helping you glean important insights for your business.